BRAX is all about passion: A passion for inspiring customers for their products. This passion guides them in every way and has enabled them to develop BRAX into Europes most successful casual fashion brand. In a changing world of fashion, Brax are shaping the future in cooperation with their partners and customers. Their products are a byword for perfection and quality and their fashion is modern and innovative. Brax customers are the architects of their own lives, are mainly 35-59 years old, are experienced and have the positive trait of valuing what is genuinely important whilst Brax itself has more than 1,100 employees decisively responsible for the success of the BRAX brand.